The success of any keyphrase strategy is completely dependent on your ability:
- To Identify the specific intentions behind your target audience(s) online behavior.
- To create content around each individual term you select.
Most business owners and marketing executives are familiar with the concept of a keyphrase strategy and anyone who has partnered with an SEO agency has most likely had one created for their business.
Going Beyond Search Volume
The issue with most of these strategies is that they are often based completely on the estimated search volume attached to each identified phrase.
By focusing primarily on search volume, you are missing out on a number of critical details that provide true clarity on the search landscape your business is competing for.
By only looking at search volume, you have no idea:read more