What Is Metadata?

What is metadata | SEO Without Borders

It’s data about data. For search purposes, it’s the data that tells the search engine and the searcher
what a page is about.

In general, every listing within a search engine results page (SERP) contains a page title drawn
from metadata (the SEO Page Title), which links to the page.

Each listing also contains a brief description (often, but not always, the meta description you create) that behaves like a trailer for the page’s content.

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Julian ConnorsWhat Is Metadata?

Does Google Prefer One Type of Content Over Another?

Does Google Prefer One Type of Content Over Another | SEO Without Borders

No. Creating blog articles instead of image-based content does not necessarily dictate the type of
organic success your business’s website will achieve.

While studies show that video content is more engaging for general online searchers, what’s most important for SEO success is that the content you create is in line with (and fulfills) your target audience’s expectations.

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Julian ConnorsDoes Google Prefer One Type of Content Over Another?

What Is Semantic Search?

Understanding Semantic Search For SEO | SEO Without Borders

Semantic search” is the concept of a search engine applying intent and context to the results it
provides the searcher.

Semantic search seeks to improve search accuracy by understanding the searcher’s intent and the contextual meaning of terms as they appear in the searchable dataspace.

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Julian ConnorsWhat Is Semantic Search?

How Can I Monitor My Website’s Success or Understand How Well My SEO Campaign Is Performing?

How Can I Tell If SEO Is Working | SEO Without Borders

There are literally hundreds of paid programs that offer various details around your website’s
performance, as well as the extent of your SEO success. However, it is important to know that each
paid platform does come with its own set of deltas that ultimately skew data, preventing you from
truly understanding how well your campaign is performing. Google Analytics is a baseline tool. The platform is free, as long as you have a Gmail account, and can be easily installed by even the most casual of marketers.

With Google Analytics, you can gain critical insight in real time, as well as over historical periods,
about:

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Julian ConnorsHow Can I Monitor My Website’s Success or Understand How Well My SEO Campaign Is Performing?

What Albany’s Small Business Owners Should Know About Keyword Density

What Albany Small Business Owners Should Know About Keyword Density | SEO Without Borders

Keyword density (SEO) is the number of times a keyword or key phrase appears on a web page as a percentage of the total number of words on the page.

There’s really no optimal keyword density for your content, but if it’s so dense as to look like you’re stuffing keywords into your copy for the sake of optimization, you might draw a penalty.

Some experts peg between 0.5 and 2.5% as good percentages to strive for and something as high as 4% as likely to draw a penalty, but that’s not what really matters.

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Julian ConnorsWhat Albany’s Small Business Owners Should Know About Keyword Density

How Can I Tell The Difference Between Organic and PPC Ads?

What Is The Difference Between PPC and Organic Search Listings | SEO Without Borders

Often, the entries at the very top of the search engine results page you’re using will be PPC ads.

They also often display a yellow “Ad” icon at the beginning of the address.

They may also appear in a column on the right hand side of your browser instead of, or in addition to, the top few positions of the search engine page. The search listings that follow paid ads are organic returns.

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Julian ConnorsHow Can I Tell The Difference Between Organic and PPC Ads?

How Long Does It Take For SEO To Get New Customers and Leads?

How Long Does It Take For SEO To Get New Customers | SEO Without Borders

The answer varies based on:

  • How long your website has existed or the type of equity it has built up over time
  • How competitive your industry is
  • How your competitors’ websites rank and how aggressively they market
  • How many pages your website has
  • How many links your website has
  • How well your website is naturally set up for conversion
  • The type of information, services, and/or products your business offers
  • The rest of your marketing mix

Experienced SEO strategists should be able to develop long-term authority (for higher page ranking)
through link building, while they also solicit immediate conversions through intelligent content
development, technical SEO maintenance, and social sharing.

If you need to see some immediate financial return on your SEO investment, you should be able to
hold experienced strategists to a three-to-four month window for seeing tangible results.

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Julian ConnorsHow Long Does It Take For SEO To Get New Customers and Leads?

How Long Does It Take for Search Engines to Recognize When Content Is Published or When Edits Are Applied to My Website?

How Long Does It Take To Index Content | SEO Without Borders

The rate at which search engines recognize and index website changes varies depending on what
actions you take.

If you were to publish a new landing page or blog article today, and take no other action, search
engines would probably take about three days to a week to find and index your content.

Now, that doesn’t mean that search engines will necessarily know how this content connects to other
areas of your website or how important it is compared to other categories of content. Even internal
links don’t necessarily inform the crawlers how this page integrates with the rest of your site.

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Julian ConnorsHow Long Does It Take for Search Engines to Recognize When Content Is Published or When Edits Are Applied to My Website?

How Do You Know If Your SEO Campaign Is Working?

How Do You Know If Your SEO Campaign Is Working | SEO Without Borders

How Can I Monitor My Website’s Success or Understand How Well My SEO Campaign Is Performing?

There are literally hundreds of paid programs that offer various details around your Albany website’s
SEO, as well as the extent of your SEO success. However, it is important to know that each paid platform does come with its own set of deltas that ultimately skew data, preventing you from truly understanding how well your campaign is performing.

Google Analytics is a baseline tool. The platform is free, as long as you have a Gmail account, and can
be easily installed by even the most casual of marketers.

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Julian ConnorsHow Do You Know If Your SEO Campaign Is Working?

Build The Perfect SEO Keyphrase Strategy With These Free Tools

Keyword Strategy Services For Albany Businesses | SEO Without Borders

Keyphrase Strategy Tools

Understanding what terms and phrases your business’s target audience use when searching online
can be fairly easy to approach, when using the right tools correctly.

When it comes time for you to develop a complete keyphrase strategy for your business, try the following recommended resources.

If you find yourself still struggling, make sure to give us a call!

Google Keyword Planner

One of the most recognized available tools online, this also happens to be
free to use, as long as you have a Gmail account.

The keyword planner allows you to plug in various terms, phrases, and concepts in order to get a top level understanding for:

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Julian ConnorsBuild The Perfect SEO Keyphrase Strategy With These Free Tools