The biggest difference between successful digital marketers and unsuccessful digital marketers is that the successful ones continuously perform A/B tests.
When you test your campaign, you’ll want to use the A/B split testing methodology mentioned in the key definitions. A/B split testing allows you to compare one campaign element (the control) against a variation of that element.
The result is that you can test which changes to the control improve the click-through rate or the conversion rate.
B2C: If you own a brick-and-mortar retail business, you will want to make sure that your address, hours of operation, and driving directions are presented prominently through the footer and header sections of your mobile website.
If you offer goods or products, consider adding an e-commerce feature to your mobile website, such as a shopping cart or checkout section.
Including a “click-to-call” phone number that allows users on your mobile website to immediately contact your business (without having to key in your phone number) is a great way to drive immediate conversions.
Local SEO is the process of optimizing your business website so that you can gain more visibility within the specific community or locations that your company operates within.
Local vs. National SEO
Most of the tactics used to produce a successful national SEO campaign (good content, technical optimization, on-page factors, link earning, social engagement, etc.) are relevant and useful for increasing local rankings.
However, there are three specific concepts that are used primarily for supporting and increase a company’s local online authority: