Most Common Search Marketing Mistakes: Unreasonable Expectations

A/B Testing For Better SEO | Most Common Search Marketing Mistakes

Wouldn’t it be great if we could run an A/B testing campaign and have instant data that allows us to make changes on the fly?

In some cases, that’s possible.

Setting Expectations Around A/B Testing

For example, if you’re A/B testing an email marketing campaign, as soon as one version or the other wins, the rest of the campaign can go out with the winning message.

And within 48 hours, you should have enough data to tell whether the campaign worked or not.

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Julian ConnorsMost Common Search Marketing Mistakes: Unreasonable Expectations

Most Common Search Marketing Mistakes: A/B Testing

A/B Testing | Common Search Marketing Mistakes

The biggest difference between successful digital marketers and unsuccessful digital marketers is that the successful ones continuously perform A/B tests.

A/B Testing

When you test your campaign, you’ll want to use the A/B split testing methodology mentioned in the key definitions. A/B split testing allows you to compare one campaign element (the control) against a variation of that element.

The result is that you can test which changes to the control improve the click-through rate or the conversion rate.

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Julian ConnorsMost Common Search Marketing Mistakes: A/B Testing

Key, Must-Have Features For Mobile Websites

Mobile Optimization Services For Small Businesses In Albany | SEO Without Borders

B2C: If you own a brick-and-mortar retail business, you will want to make sure that your address, hours of operation, and driving directions are presented prominently through the footer and header sections of your mobile website.

If you offer goods or products, consider adding an e-commerce feature to your mobile website, such as a shopping cart or checkout section.

Including a “click-to-call” phone number that allows users on your mobile website to immediately contact your business (without having to key in your phone number) is a great way to drive immediate conversions.

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Julian ConnorsKey, Must-Have Features For Mobile Websites

What Does Mobile SEO Mean?

Mobile SEO Services | SEO Without Borders

Mobile SEO” or “mobile optimization” describes the effort of applying search engine optimization elements that help increase your website’s visibility in mobile search queries.

Consider that search is the leading web-based activity performed on mobile devices.

Mobile SEO can have a profound impact on your retail business by attracting on-the-go consumers.

For B2B, remember that people looking for business information are also increasingly using smart phones and tablets to get it.

Make sure that their questions can be answered by your website –however they choose to access it.

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Julian ConnorsWhat Does Mobile SEO Mean?

How Small Companies Can Compete With National Brands Using SEO Services

 

seo services | seo without borders

If the idea of competing with national brands by utilizing SEO services seems impossible, think again.

SEO: The Great Equalizer

Today’s buyers are heavily connected to the Internet, no matter where they’re located, what they’re
buying, or what type of device they use.

And, the vast majority of people refuse to buy a product or service without doing some level of research, often looking for reviews from other like-minded buyers.

This is where your SEO services pay off the most.

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Julian ConnorsHow Small Companies Can Compete With National Brands Using SEO Services

How Can I Attract More Online Customer Reviews?

Attract online customer reviews | SEO Without Borders

The best way to attract online customer reviews is to directly ask your customers, as well as advertise on your website how they can follow through with this request.

Set up alerts, if you can, so you know when a review has been posted.

Attract Customer Reviews

This lets you respond and thank them; an unacknowledged review can turn an advocate into a less enthusiastic customer.

Two simple ways you can do this are:

  • Post the logos of your Google+ Business Page and other owned social media profiles on the windows of your business
  • Include profile links in all your customer-facing material, such as email, direct mail items, flyers, receipts, etc.
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Julian ConnorsHow Can I Attract More Online Customer Reviews?

What Does Local SEO Mean For Albany’s Small Business Owners?

what does local seo mean | seo without borders

Local SEO is the process of optimizing your business website so that you can gain more visibility within the specific community or locations that your company operates within.

Local vs. National SEO

Most of the tactics used to produce a successful national SEO campaign (good content, technical optimization, on-page factors, link earning, social engagement, etc.) are relevant and useful for increasing local rankings.

However, there are three specific concepts that are used primarily for supporting and increase a company’s local online authority:

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Julian ConnorsWhat Does Local SEO Mean For Albany’s Small Business Owners?

How Does Word Count Affect SEO?

How Does Word Count Affect SEO | SEO Without Borders

Google and other search engines do not require websites to have a tremendous amount of text in order to achieve superior visibility.

However, there are plenty of studies that show a direct correlation between lengthier content (content that has 1,500 words or more) and:

  • Increased visibility
  • Increased user engagement
  • Increased social shares
  • Increased conversions
  • Increased revenue
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Julian ConnorsHow Does Word Count Affect SEO?