Marketing Your Blog To Customers Throughout Albany, New York

how to market your blog to customers near Albany New York | SEO Without Borders

Once you have your brand locked down, you’ll need a decent blog marketing strategy in place to get your online business offerings seen by the people who are most likely to respond to it.

Blog Marketing For New Business

Blog marketing, among other proven online methods, is an very effective way to market your online business successfully.

If you’re new to this form of online engagement, trying to get your posts noticed can be a challenge.

But when they’re noticed by the right audience, they can build trust in your brand and position you as a thought leader in your niche, thus increasing the potential for a loyal customer base online too.

To help you achieve this goal, here are a few simple but effective marketing tips for start-ups:

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Julian ConnorsMarketing Your Blog To Customers Throughout Albany, New York

Branding Your Blog for More Business Throughout Upstate, New York

how to brand your albany new york blog | SEO Without Borders

All successful businesses near Albany, New York understand the importance of branding their blogs for more business.

This essentially involves creating an image and tone that appeals to your target audience and reflects what your company is all about.

SEO Blog Optimization

By developing a consistent and attractive persona for your online business, you can maximize its appeal and build loyalty among readers and potential customers.

So, no matter what your business venture might be, make an effort to think through your branding carefully.

The persona you choose should be reflected in everything from your website’s theme to its tone of voice, color palette, typeface, and graphics.

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Julian ConnorsBranding Your Blog for More Business Throughout Upstate, New York

How To Optimize A Landing Page

how to optimize a landing page | seo without borders

Landing page optimization is one of the most critical points for ensuring SEO success in Albany, New York.

Judicious keyword use will help search engines find and deliver your content to the people who are looking for it.

Title Tag

The title tag is the most important tag on the page.

It helps tell both search engines and searchers what the page is about.

It’s displayed when someone bookmarks your page, is shown in search results, and is shown at the top of a browser window when someone is looking at the page.

A well-written title tag uses the same keywords your audience uses, will help your page rank better, and will increase the number of searchers that click through to your content.

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Julian ConnorsHow To Optimize A Landing Page

Five Best Practices For Writing SEO Content

best practices for writing seo content | SEO Without Borders

Target One Primary Keyword Per Landing Page

Remember the keyword research you did when you were considering your target audience?

Pick the single primary word or phrase that the article or page you’re writing should distill, and be found by.

Select something that will resonate with your audience.

Include The Keyword In Your Copy

If a visitor is coming to a page on your website from a search engine, they expect to see the words they searched for on the page.

You want to use each keyword phrase three to four times within your copy — more if it makes sense and still sounds natural.

Longer copy gives you more chances to do this.

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Julian ConnorsFive Best Practices For Writing SEO Content

SEO 101 For Albany’s Small Businesses Pt 3: All About Keywords

choosing the right SEO keywords | SEO Without Borders

An SEO keyword strategy comprises of words (or phrases) you want searchers to find your landing page for.

Your keyphrase strategy should clearly identify what your pages are specifically about.

Your page content is (or should be) about one main thing.

Choose a keyword that:

  • Represents your content well
  • Is likely to be used by people searching for information about that one main thing

Keyword Strategy Considerations

Keep in mind that:

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Julian ConnorsSEO 101 For Albany’s Small Businesses Pt 3: All About Keywords

SEO 101 For Albany’s Small Businesses Pt 2: Know Your Audience

know your seo audience | seo without borders

The first step in writing great SEO content for the web is learning about your audience. You aren’t writing web content simply because you enjoy writing, and you (hopefully) aren’t writing just to make the search engines happy.

You should have a specific purpose in mind for the content, and a specific type of reader to write for.

If you’re new to writing for the web or are trying to reach a new audience, it’s worth going through a formal process to define your reader personas.

Begin by assessing your best customers, the ones you’d like to replicate.

Determine the characteristics they have in common, and then create a persona that exemplifies them.

The aspects to define will vary depending on your industry, but for a B2B company, you might wish to determine whether your ideal reader is …

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Julian ConnorsSEO 101 For Albany’s Small Businesses Pt 2: Know Your Audience

SEO 101 For Albany’s Small Businesses Pt 1: The Basics

organic and paid search listings | SEO Without Borders

Over the last 12 years, a massive amount of material has been written about Albany’s Search Engine Optimization (SEO) environment.

The majority of the information is acceptable, but there’s a lot of dated information still being promoted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on).

SEO 101

In this series, you’ll learn the current best practices in SEO that companies of all sizes can use to increase site visibility and the number of visitors coming to your site, and most importantly, improve conversion rates.

The United States Census Bureau research shows that a whopping 89% of internet users search online before they buy a product – even when they intend to buy that product from a local business.

Pew Internet conducted a survey that found 92% of adults online use search engines to find information, and nearly 59% of them do it daily.

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Julian ConnorsSEO 101 For Albany’s Small Businesses Pt 1: The Basics

How To Make Any Content SEO Friendly Pt 3: Optimize

Landing Page Optimization | SEO Without Borders

Landing Page Optimization

The more spots on the page that your primary keyword appears in, the more convinced Google is of the page’s relevancy to that SEO keyword.

In step three, we’ll cover the essential locations for your keywords, both on the page directly and in the peripheral elements.

In order to maximize the value of your SEO Optimization efforts, make sure to place keywords in your:

1. Body Copy
2. Heading
3. Page Title
4. Meta Description
5. URL

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Julian ConnorsHow To Make Any Content SEO Friendly Pt 3: Optimize

How To Make Any Content SEO Friendly Pt 2: Refine Your Choices

Refining A Keyphrase Strategy | SEO Without Borders

What you’re ultimately going to want to do when refining your keyphrase strategy is to create a list of no fewer than two and no more than eight keywords for your page, the single most relevant of which will be your primary keyword, and the remainder of which will be supporting keywords.

Let’s talk about how to get from your full list of potential keywords down to the few that are perfect.

SEO Keyword Strategy Refinement

The 3 Kinds of Keywords That You Should Never Choose for SEO

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Julian ConnorsHow To Make Any Content SEO Friendly Pt 2: Refine Your Choices

How To Make Any Content SEO Friendly Pt 1: Choose Your Keywords

Choosing the right keywords for a keyphrase strategy - SEO Without Borders

For all the intelligence strides that Google has made in recent years, content optimization is still more about the proper selection and use of keywords than anything else.

In this series, we will review and discuss how Albany’s small business owners can make any content SEO friendly by carefully choosing what terms, forms, and subjects align with their target audience’s online behavior.

Choosing Appropriate SEO Keywords

A keyword is a word or phrase that a person might (realistically) input as a query into a search engine, and for which you would like to see your page served in the results for that query.

How do you know what keywords will be right for your page?

First, figure out what your page is about.

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Julian ConnorsHow To Make Any Content SEO Friendly Pt 1: Choose Your Keywords