Once you have your brand locked down, you’ll need a decent blog marketing strategy in place to get your online business offerings seen by the people who are most likely to respond to it.
Blog Marketing For New Business
Blog marketing, among other proven online methods, is an very effective way to market your online business successfully.
If you’re new to this form of online engagement, trying to get your posts noticed can be a challenge.
But when they’re noticed by the right audience, they can build trust in your brand and position you as a thought leader in your niche, thus increasing the potential for a loyal customer base online too.
To help you achieve this goal, here are a few simple but effective marketing tips for start-ups:
The first step in writing great SEO content for the web is learning about your audience. You aren’t writing web content simply because you enjoy writing, and you (hopefully) aren’t writing just to make the search engines happy.
You should have a specific purpose in mind for the content, and a specific type of reader to write for.
If you’re new to writing for the web or are trying to reach a new audience, it’s worth going through a formal process to define your reader personas.
Begin by assessing your best customers, the ones you’d like to replicate.
Determine the characteristics they have in common, and then create a persona that exemplifies them.
The aspects to define will vary depending on your industry, but for a B2B company, you might wish to determine whether your ideal reader is …
The majority of the information is acceptable, but there’s a lot of dated information still being promoted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on).
In this series, you’ll learn the current best practices in SEO that companies of all sizes can use to increase site visibility and the number of visitors coming to your site, and most importantly, improve conversion rates.
The United States Census Bureau research shows that a whopping 89% of internet users search online before they buy a product – even when they intend to buy that product from a local business.
Pew Internet conducted a survey that found 92% of adults online use search engines to find information, and nearly 59% of them do it daily.
What you’re ultimately going to want to do when refining your keyphrase strategy is to create a list of no fewer than two and no more than eight keywords for your page, the single most relevant of which will be your primary keyword, and the remainder of which will be supporting keywords.
Let’s talk about how to get from your full list of potential keywords down to the few that are perfect.
SEO Keyword Strategy Refinement
The 3 Kinds of Keywords That You Should Never Choose for SEO
For all the intelligence strides that Google has made in recent years, content optimization is still more about the proper selection and use of keywords than anything else.
In this series, we will review and discuss how Albany’s small business owners can make any contentSEO friendly by carefully choosing what terms, forms, and subjects align with their target audience’s online behavior.
Choosing Appropriate SEO Keywords
A keyword is a word or phrase that a person might (realistically) input as a query into a search engine, and for which you would like to see your page served in the results for that query.
How do you know what keywords will be right for your page?