Infogprahic: How To Create A Successful Inbound Marketing Campaign

Inbound Marketing For Businesses Near Clifton Park New York

Did you know that the majority of top-performing companies use inbound marketing campaigns?

Inbound marketing or lead management strategies and practices can increase the quantity and quality of your prospects – and help you close more business throughout Clifton Park/Upstate New York.

Here are three specific tactics you can use to power your inbound marketing strategy:

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Julian ConnorsInfogprahic: How To Create A Successful Inbound Marketing Campaign

How Clifton Park Businesses Can Manage SEO Citations on Google and Bing

optimizing google and bing places for businesses near clifton park new york | SEO Without Borders

Many of the more important directories, such as Google Places and Bing Places, allow you to claim your Clifton Park citations and edit them as required.

However, you’ll usually need to verify that you are the real owner of the business, and many such online services use an automated verification system by calling the phone number provided or send a postcard in the mail.

Google and Bing Places Citation Cleanup

In order to cleanup or optimize your SEO citations with Google and Bing Places:

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Julian ConnorsHow Clifton Park Businesses Can Manage SEO Citations on Google and Bing

Creating An Inbound Marketing Plan For Businesses Near Clifton Park

Inbound marketing for businesses near Clifton Park is all about understanding who your audiences are.

A buyer persona is a character representing a real person who buys, or might buy, products like the ones you market.

The more you know about these buyers, the more effective your personas will be. Because the more defined and accurate your personas are, the more precisely you can use “person to person” marketing and sales to build a personal relationship with your prospects.

Inbound Marketing for Clifton Park Businesses

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Julian ConnorsCreating An Inbound Marketing Plan For Businesses Near Clifton Park

How To Fix Your Clifton Park Business’s SEO Citations

Fixing Local SEO Citations | SEO Without Borders

Once you have properly audited your local citation profile, and you have a list of all of the problematic citations, you’ll need to fix the data.

Particularly if your company’s NAP has changed in the past, the task of fixing them can be time-consuming and complicated, but there is no way around it.

If the number of incorrect or duplicate citations are in the hundreds, you should start by dealing with the most important online directories, such as those included by the data aggregators mentioned previously.

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Julian ConnorsHow To Fix Your Clifton Park Business’s SEO Citations

Local SEO Citations and Data Aggregators

importance of local seo citations for clifton park businesses | seo without borders

2015 (blue) vs. 2013 (orange)

As your Clifton Park business grows, so will the number of local SEO citations.

This is something you don’t have complete control over because the way many websites pull data from data aggregators. So the next best thing is for you to make sure these data aggregators are correct.

The four main aggregators are:

  • Localeze
  • Infogroup
  • Acxiom
  • Factual
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Julian ConnorsLocal SEO Citations and Data Aggregators

Citation Cleanup For Businesses Near Clifton Park

Citation Audit For Businesses Near Clifton Park New York | Staples

Step 1: Gather all current and inconsistent NAP data

Before you begin, it is important to firmly establish your priorities. If there are hundreds, or even thousands of problematic citations online, make sure that you focus primarily on the ones listed on the most popular websites as well as those that are specific to your industry and your geographical location.

In today’s article, we’ll be taking a look at how to identify possible variations in your citations that could be causing problems with your ranking in the search engines.

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Julian ConnorsCitation Cleanup For Businesses Near Clifton Park

Create The Best E-mail Subject Lines To Drive More Revenue Than Ever Before

Optimizing E-mail Subject Lines | SEO Without Borders

Optimizing E-mail Subject Lines

Here are a few techniques sure to help you optimize your e-mail subject lines and improve your conversion rates:

Be Congruent

Your subject line and pre-header should align in thought, and sometimes also in the same keywords and phrases. Never use your pre-header for the unsubscribe or sharing information, or leave it blank.

This is the first glimpse many of your recipients will have into your offer, so don’t waste the opportunity to extend your message or highlight another benefit as Hydrolze does in this example. Instead, do as Marti Stribling does when she uses the pre-header to announce her business course as being No.1.

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Julian ConnorsCreate The Best E-mail Subject Lines To Drive More Revenue Than Ever Before