Technical on-page SEO is the process through which a web developer ensures a site’s performance is maximized for reading by search engines (and, by extension, a brand’s consumers).
The benefits of good technical on-page optimization are numerous but, boiled down, they equate to improved search rankings and a better user experience.
The following information will give some of the most fundamental code snippets and explanations regarding their use, as well as some tips regarding other optimization areas which are vital to the correct set-up of your site.
The ‘best’ because, in 2016, we have the ability to track a wealth of data that can be used to optimise current performance and inform future strategy. Accurate data, turned into actionable insights, continues to fuel increased digital spending, making digital many businesses’ main marketing channel for the first time.
The ‘worst’ because so many advertisers are still wasting money through poor tracking.
We find that many businesses still only use very basic online conversion tracking, typically AdWords Conversion Tracking with Google Analytics Goals or Analytics Ecommerce Tracking.