The best way to attract online customer reviews is to directly ask your customers, as well as advertise on your website how they can follow through with this request.
Set up alerts, if you can, so you know when a review has been posted.
Attract Customer Reviews
This lets you respond and thank them; an unacknowledged review can turn an advocate into a less enthusiastic customer.
Two simple ways you can do this are:
- Post the logos of your Google+ Business Page and other owned social media profiles on the windows of your business
- Include profile links in all your customer-facing material, such as email, direct mail items, flyers, receipts, etc.
Do not, repeat, DO NOT buy reviews.
Search engines such as Google and Bing, along with particular directory websites, are good at identifying fake or fabricated reviews and are likely to penalize your company’s website by lowering its rankings or completely banishing your directory entry.
Are There Specific Websites or Tools I Can Use to Support My Company’s Local SEO?
The previously mentioned WhiteSpark local citation finder is going to be one of your best friends when it comes to supporting your own local SEO efforts.
It’s affordable (about $16 per month) and will go a long way to help you build your local authority and rankings.
You can also check out MySEOTool to track and monitor your localized rankings (using keywords that include some type of geo modifier).
Directory aggregators like Moz Local and Yext help local search engines and online customers find your business by pushing your NAP to a variety of recognized, popular directory sites like:
Just like a company marketing nationally or globally, you should set up Google Analytics, Google Webmaster Tools, and Bing Webmaster Tools to monitor the health and validity of your website.