It’s been ten years now since our first foray into search marketing and, throughout that time, the issue of how to optimize for personal SEO search results in Clifton Park has often been highlighted as both the best and worst thing about the industry.
The ‘best’ because, in 2016, we have the ability to track a wealth of data that can be used to optimise current performance and inform future strategy. Accurate data, turned into actionable insights, continues to fuel increased digital spending, making digital many businesses’ main marketing channel for the first time.
The ‘worst’ because so many advertisers are still wasting money through poor tracking.
We find that many businesses still only use very basic online conversion tracking, typically AdWords Conversion Tracking with Google Analytics Goals or Analytics Ecommerce Tracking.read more