What you’re ultimately going to want to do when refining your keyphrase strategy is to create a list of no fewer than two and no more than eight keywords for your page, the single most relevant of which will be your primary keyword, and the remainder of which will be supporting keywords.
Let’s talk about how to get from your full list of potential keywords down to the few that are perfect.
SEO Keyword Strategy Refinement
The 3 Kinds of Keywords That You Should Never Choose for SEO
For all the intelligence strides that Google has made in recent years, content optimization is still more about the proper selection and use of keywords than anything else.
In this series, we will review and discuss how Albany’s small business owners can make any contentSEO friendly by carefully choosing what terms, forms, and subjects align with their target audience’s online behavior.
Choosing Appropriate SEO Keywords
A keyword is a word or phrase that a person might (realistically) input as a query into a search engine, and for which you would like to see your page served in the results for that query.
How do you know what keywords will be right for your page?
There are some content marketers that play loose when creating keyword strategies that are meant to drive organic search engine rankings. They shun proper analysis and research, and merely take wild guesses at whether or not a particular keyword is worth pursuing.
Creating Keyphrase Strategies
If you create content for the Internet without considering SEO and keywords, you might rank within Google, the level of relevancy and qualification regarding conversions will be significantly diminished.
This is when you should consider changing or altering your SEO strategy so that you can let your company’s website grab its share of search engine traffic for conversions and branding.