How To Make Any Content SEO Friendly Pt 3: Optimize

Landing Page Optimization | SEO Without Borders

Landing Page Optimization

The more spots on the page that your primary keyword appears in, the more convinced Google is of the page’s relevancy to that SEO keyword.

In step three, we’ll cover the essential locations for your keywords, both on the page directly and in the peripheral elements.

In order to maximize the value of your SEO Optimization efforts, make sure to place keywords in your:

1. Body Copy
2. Heading
3. Page Title
4. Meta Description
5. URL

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Julian ConnorsHow To Make Any Content SEO Friendly Pt 3: Optimize

How To Make Any Content SEO Friendly Pt 2: Refine Your Choices

Refining A Keyphrase Strategy | SEO Without Borders

What you’re ultimately going to want to do when refining your keyphrase strategy is to create a list of no fewer than two and no more than eight keywords for your page, the single most relevant of which will be your primary keyword, and the remainder of which will be supporting keywords.

Let’s talk about how to get from your full list of potential keywords down to the few that are perfect.

SEO Keyword Strategy Refinement

The 3 Kinds of Keywords That You Should Never Choose for SEO

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Julian ConnorsHow To Make Any Content SEO Friendly Pt 2: Refine Your Choices

How To Make Any Content SEO Friendly Pt 1: Choose Your Keywords

Choosing the right keywords for a keyphrase strategy - SEO Without Borders

For all the intelligence strides that Google has made in recent years, content optimization is still more about the proper selection and use of keywords than anything else.

In this series, we will review and discuss how Albany’s small business owners can make any content SEO friendly by carefully choosing what terms, forms, and subjects align with their target audience’s online behavior.

Choosing Appropriate SEO Keywords

A keyword is a word or phrase that a person might (realistically) input as a query into a search engine, and for which you would like to see your page served in the results for that query.

How do you know what keywords will be right for your page?

First, figure out what your page is about.

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Julian ConnorsHow To Make Any Content SEO Friendly Pt 1: Choose Your Keywords

What Albany’s Small Business Owners Should Know About Keyword Density

What Albany Small Business Owners Should Know About Keyword Density | SEO Without Borders

Keyword density (SEO) is the number of times a keyword or key phrase appears on a web page as a percentage of the total number of words on the page.

There’s really no optimal keyword density for your content, but if it’s so dense as to look like you’re stuffing keywords into your copy for the sake of optimization, you might draw a penalty.

Some experts peg between 0.5 and 2.5% as good percentages to strive for and something as high as 4% as likely to draw a penalty, but that’s not what really matters.

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Julian ConnorsWhat Albany’s Small Business Owners Should Know About Keyword Density

Build The Perfect SEO Keyphrase Strategy With These Free Tools

Keyword Strategy Services For Albany Businesses | SEO Without Borders

Keyphrase Strategy Tools

Understanding what terms and phrases your business’s target audience use when searching online
can be fairly easy to approach, when using the right tools correctly.

When it comes time for you to develop a complete keyphrase strategy for your business, try the following recommended resources.

If you find yourself still struggling, make sure to give us a call!

Google Keyword Planner

One of the most recognized available tools online, this also happens to be
free to use, as long as you have a Gmail account.

The keyword planner allows you to plug in various terms, phrases, and concepts in order to get a top level understanding for:

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Julian ConnorsBuild The Perfect SEO Keyphrase Strategy With These Free Tools

Create A Killer Keyphrase Strategy That Drives Traffic and Revenue

Keyphrase Strategy Creation | SEO Without Borders

There are some content marketers that play loose when creating keyword strategies that are meant to drive organic search engine rankings. They shun proper analysis and research, and merely take wild guesses at whether or not a particular keyword is worth pursuing.

Creating Keyphrase Strategies

If you create content for the Internet without considering SEO and keywords, you might rank within Google, the level of relevancy and qualification regarding conversions will be significantly diminished.

This is when you should consider changing or altering your SEO strategy so that you can let your company’s website grab its share of search engine traffic for conversions and branding.

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Julian ConnorsCreate A Killer Keyphrase Strategy That Drives Traffic and Revenue

Create Keyphrase Strategies That Drive Conversions, Not Just Traffic

Create Keyphrase Strategies That Drive Conversions | SEO Without Borders

The success of any keyphrase strategy is completely dependent on your ability:

  • To Identify the specific intentions behind your target audience(s) online behavior.
  • To create content around each individual term you select.

Most business owners and marketing executives are familiar with the concept of a keyphrase strategy and anyone who has partnered with an SEO agency has most likely had one created for their business.

Going Beyond Search Volume

The issue with most of these strategies is that they are often based completely on the estimated search volume attached to each identified phrase.

By focusing primarily on search volume, you are missing out on a number of critical details that provide true clarity on the search landscape your business is competing for.

By only looking at search volume, you have no idea:

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Julian ConnorsCreate Keyphrase Strategies That Drive Conversions, Not Just Traffic