Understanding the PPC Buyer’s Journey for consumers living near Clifton Park, New York is critical for maximizing qualified conversions.
Today, we will review the conversion funnel, as it relates to PPC, and how businesses throughout Upstate New York can increase the value of their ongoing paid search campaigns.
PPC Buyer’s Journey – Upper Funnel – Awareness
The point of entrance into our funnel is the initial stage, we seek to fill this by raising customer awareness, generating a desire for a product or service, or in seeking to fulfill an extant need.
PPC Buyer’s Journey – Mid Funnel – Consideration
Consumers at this level of the funnel are now aware of the product/service and have begun shopping around, comparing prices etc.
At this stage we are seeking to entice rather than educate.
The reason this section of the funnel is described as dealing with consideration and preference is that, by this time in the PPC buyer’s journey, many consumers will have decided what they want.
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