LinkedIn is a perfect fit for reaching B2B prospects.
What’s not to like about advertising on LinkedIn? Ninety-three percent of B2B marketers say social media is their number one tactic for content creation and distribution.And 79 percent of B2B marketers
And 79 percent of B2B marketers view LinkedIn as an effective source for generating B2B leads.
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With so many people on Facebook – more than a billion people around the world in any given day – it’s a natural place to start your foray into paid social media advertising.
If you’ve been used to buying television or print, Facebook’s brilliant targeting options will delight you.
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Running a successful paid social media campaign in Albany, New York is easy if you strategically enhance your organic social media efforts to extend your reach.
Imagine this – your boss comes into your office, sits down across from you, then thanks you for the results you’ve generated with your digital marketing campaign.
“We’ve been using social media for years but haven’t seen a tangible increase in our conversion rate … until you came along,” he or she might say. “How did you do it? It was like magic!”
Well, the truth is, it’s not magic (although the results can be magical).
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Before you launch a paid social campaign to attract new customers throughout Albany, New York, it’s important to understand the terminology associated with this specific channel.
Take a look at the following terms in order to protect yourself from marketers who use jargon to confuse you or lead you down a particular narrative.
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So you have now developed a list of keywords that are relevant to your Clifton Park business and have created your pay-per-click (PPC) ads – now you need to decide who, where and when you’re going to show them.
You can use your settings to target a specific audience within Clifton Park and tweak them at any time to improve a campaign’s performance.
You can select the specific ‘networks’, or combination of networks, that your paid ads will be shown throughout Clifton Park. If you select ‘search network’, your ad will appear in the search engine results pages, as well as any of its related search sites.
For AdWords, this would mean Google’s search engine including Google Shopping and Google Maps and also its search partners’ results, for example, AOL and Ask Jeeves.
You also have the option to select ‘display network’ (also known as ‘content network’).
You can also target your campaign by:
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Paid search campaigns are built around your business goals, split by category or business area.
To start a campaign, you need to create an account with your chosen search network, i.e. Google AdWords or Bing Ads.
Each PPC campaign structure contains ad groups – a way of organizing keywords that are closely related, or ‘themed’, and pairing these with relevant ads. Ad groups should contain between 1 and 20 keywords and 2 to 3 ads.
Creating ppc campaign structures and ad groups relating to specific products or services and that also mirror your website’s structure, makes it simpler to create ads that link directly to a relevant area on your site.
This in turn will help you gain a higher Quality Score, getting you lower relative CPC.
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If you’re already using paid search (PPC) advertising and are familiar with the basic principles – but want your ads to work harder and improve your return on investment (ROI) – this article is for you.
We’ll explain everything you need to know about pay-per-click optimization in order to boost your performance and achieve the best results possible in Clifton Park, New York.
This diagram shows how each of the optimization techniques described in this eBook work together to help you maximize the potential of your paid search activities.
Paid search allows you to track what’s working and what’s not in near real time (for example, in Google Analytics) and make adjustments as necessary to your campaign.
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Imagine if there was a way to ensure your website appeared on the first page of search engine results when people searched for keywords relevant to your business.
You could write an ad and it would only be shown to people who had expressed an interest in the product or service you offer and you would only pay a fee (pay-per-click or PPC) each time someone actually clicks on your ad and sends a visitor to your site.
That’s how paid search works, in a nutshell. PPC is the standard payment model.
Paid search ads are those listings that appear at the top of search engine results pages (SERPs), marked as ads or ‘sponsored results’.
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Understanding the PPC Buyer’s Journey for consumers living near Clifton Park, New York is critical for maximizing qualified conversions.
Today, we will review the conversion funnel, as it relates to PPC, and how businesses throughout Upstate New York can increase the value of their ongoing paid search campaigns.
The point of entrance into our funnel is the initial stage, we seek to fill this by raising customer awareness, generating a desire for a product or service, or in seeking to fulfill an extant need.
Consumers at this level of the funnel are now aware of the product/service and have begun shopping around, comparing prices etc.
At this stage we are seeking to entice rather than educate.
The reason this section of the funnel is described as dealing with consideration and preference is that, by this time in the PPC buyer’s journey, many consumers will have decided what they want.
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Pay-per-click marketing is much more than just capturing the attention of online consumers near Clifton Park.
In order to generate an actual return on your pay-per-click (PPC) investment, you need to understand your target audience, how they found your website, and why they’re interested in your line of services or products.
That’s why SEO Without Borders creates custom PPC campaigns steeped in data and based on true evidence that guarantees new revenue.
Our PPC campaigns are extremely successful because they are built to generate instant results and conversions, while also providing critical insight around how we can connect with highly motivated consumers for months and years to come.
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SEO Without Borders