Most Common Search Marketing Mistakes: Only Using The Most Popular Platforms

Common Digital Marketing Mistakes - SEO Without Borders

One of the most common search marketing mistakes is when small business owners focus their attention on whatever is getting the most press at that moment.

Common Digital Marketing Mistake

When search engine optimization was king, marketers focused all their attention on SEO, ignoring some of the more tried-and-true techniques.

A few years later, social media came along, and the same thing happened (During that period, Pepsi famously pulled most of its marketing budget out of traditional media and put it into social media. The results were less than stellar.).

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Julian ConnorsMost Common Search Marketing Mistakes: Only Using The Most Popular Platforms

Most Common Search Marketing Mistakes: Unreasonable Expectations

A/B Testing For Better SEO | Most Common Search Marketing Mistakes

Wouldn’t it be great if we could run an A/B testing campaign and have instant data that allows us to make changes on the fly?

In some cases, that’s possible.

Setting Expectations Around A/B Testing

For example, if you’re A/B testing an email marketing campaign, as soon as one version or the other wins, the rest of the campaign can go out with the winning message.

And within 48 hours, you should have enough data to tell whether the campaign worked or not.

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Julian ConnorsMost Common Search Marketing Mistakes: Unreasonable Expectations

Most Common Search Marketing Mistakes: A/B Testing

A/B Testing | Common Search Marketing Mistakes

The biggest difference between successful digital marketers and unsuccessful digital marketers is that the successful ones continuously perform A/B tests.

A/B Testing

When you test your campaign, you’ll want to use the A/B split testing methodology mentioned in the key definitions. A/B split testing allows you to compare one campaign element (the control) against a variation of that element.

The result is that you can test which changes to the control improve the click-through rate or the conversion rate.

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Julian ConnorsMost Common Search Marketing Mistakes: A/B Testing