One of the most common search marketing mistakes is when small business owners focus their attention on whatever is getting the most press at that moment.
Common Digital Marketing Mistake
When search engine optimization was king, marketers focused all their attention on SEO, ignoring some of the more tried-and-true techniques.
A few years later, social media came along, and the same thing happened (During that period, Pepsi famously pulled most of its marketing budget out of traditional media and put it into social media. The results were less than stellar.).
The biggest difference between successful digital marketers and unsuccessful digital marketers is that the successful ones continuously perform A/B tests.
When you test your campaign, you’ll want to use the A/B split testing methodology mentioned in the key definitions. A/B split testing allows you to compare one campaign element (the control) against a variation of that element.
The result is that you can test which changes to the control improve the click-through rate or the conversion rate.