Use Our Tracking Software To Identify Website Visitors

website traffic software for businesses near Albany New York | SEO Without Borders

Did you know only about 3% of your website visitors ever identify themselves? It’s true.

Which means a full 97% are anonymous – incognito site-seers who spend time (often a lot of it) viewing your pages, products, and content.

Who are they? What are their needs? Where are they in the buying process?

SEO Without Borders can help you find out!

With SEO Without Borders, you can quickly uncover who is visiting your site, what company they work for, how they got there, and what they’re viewing … in real time and across time.

So you can get the most out of your website investment, use our website tracking software to turn more visitors into sales-ready leads, and ultimately close more deals.

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Julian ConnorsUse Our Tracking Software To Identify Website Visitors

Technical On-Page SEO 101

technical seo services for businesses near upstate new york | SEO Without Borders

Technical on-page SEO is the process through which a web developer ensures a site’s performance is maximized for reading by search engines (and, by extension, a brand’s consumers).

The benefits of good technical on-page optimization are numerous but, boiled down, they equate to improved search rankings and a better user experience.

The following information will give some of the most fundamental code snippets and explanations regarding their use, as well as some tips regarding other optimization areas which are vital to the correct set-up of your site.

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Julian ConnorsTechnical On-Page SEO 101

8 Best Practices For Writing SEO Content

 SEO Content | SEO Without Borders

Writing SEO Content

Tips to serve both search engines and your visitors when creating SEO content.

1. Carefully select keywords.

Refer to the previous chapter on keywords. Remember, you should write for your audience and not the search engines, but a little optimization is needed.

When it comes to optimizing:

  • Include a selected keyword in your copy or headline
  • Think about selecting one primary keyword and some supporting ones to go along with it
  • Target a low number of SEO keywords per page (ideally no more than five)
  • Use the exact term
  • Don’t mention it too many times!

* Remember: as long as the content reads naturally then the writer shouldn’t worry too much about how many times a keyword has been mentioned.

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Julian Connors8 Best Practices For Writing SEO Content

A Simple Guide To SEO For Businesses Near Clifton Park Pt 1: Content Optimization

content optimization services | seo without borders

Keyword research tools such as the Google Keyword Planner Tool are a great to use for content optimization, as well as to see how consumers throughout Clifton Park generally look for information or services.

You’ll get better information if you can access the tool through an AdWords account (these are free), but there is anonymous access as well, through which you can get basic information.

Content Optimization for Clifton Park Businesses

Once you access the tool, you can get a rough estimate of how many searches are happening each month on a specific term.

You can filter by location, languages, devices people are using to access the search engines and other factors.

You’ll also want to find out what kind of words consumers might use to search for the type of content that you produce.

You can do this by:

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Julian ConnorsA Simple Guide To SEO For Businesses Near Clifton Park Pt 1: Content Optimization

A Simple Guide To SEO For Businesses Near Clifton Park Pt 1: Know Your Audience

Know Your Audience | A Simple Guide To SEO | SEO Without Borders

The most important thing you need to do if you want to increase the SEO performance of your Clifton Park business is to know your audience and to make sure that your site is brimming with great, relevant content.

And the first step in writing great content for the web is learning about your audience. You aren’t writing web content simply because you enjoy writing and you (hopefully) aren’t writing just to make the search engines happy.

That means that you should be writing for humans not robots, making the content something that users will genuinely want to read, engage with and share on their social channels.

This will, in turn, make for good SEO and help to pull users through the buying process, helping to increase conversions. In the early years of the web, overly optimized meta tags and pages of content that were stuffed with certain keywords and phrases were able to rank highly in search engines.

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Julian ConnorsA Simple Guide To SEO For Businesses Near Clifton Park Pt 1: Know Your Audience

The Evolution of SEO Tactics Throughout Clifton Park

The Evolution of SEO Tactics For Businesses Throughout Clifton Park New York | SEO Without Borders

In the late 1990s and at the turn of the millennium, the internet was starting to become an increasingly important commodity for businesses and organizations throughout Clifton Park, New York.

And with Google being the world’s go-to search engine, webmasters believed that being ranked as high as possible in search engine results pages (SERPs) was imperative.

Original SEO Tactics

In order to achieve this, webmasters would perform a range of different SEO tactics:

  • Paid links
  • Stuffing pages with keywords
  • Link farming
  • Hidden text
  • Cloaking
  • Duplicate content
  • Blog comment spam
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Julian ConnorsThe Evolution of SEO Tactics Throughout Clifton Park

How To Optimize A Landing Page

how to optimize a landing page | seo without borders

Landing page optimization is one of the most critical points for ensuring SEO success in Albany, New York.

Judicious keyword use will help search engines find and deliver your content to the people who are looking for it.

Title Tag

The title tag is the most important tag on the page.

It helps tell both search engines and searchers what the page is about.

It’s displayed when someone bookmarks your page, is shown in search results, and is shown at the top of a browser window when someone is looking at the page.

A well-written title tag uses the same keywords your audience uses, will help your page rank better, and will increase the number of searchers that click through to your content.

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Julian ConnorsHow To Optimize A Landing Page

Five Best Practices For Writing SEO Content

best practices for writing seo content | SEO Without Borders

Target One Primary Keyword Per Landing Page

Remember the keyword research you did when you were considering your target audience?

Pick the single primary word or phrase that the article or page you’re writing should distill, and be found by.

Select something that will resonate with your audience.

Include The Keyword In Your Copy

If a visitor is coming to a page on your website from a search engine, they expect to see the words they searched for on the page.

You want to use each keyword phrase three to four times within your copy — more if it makes sense and still sounds natural.

Longer copy gives you more chances to do this.

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Julian ConnorsFive Best Practices For Writing SEO Content

SEO 101 For Albany’s Small Businesses Pt 3: All About Keywords

choosing the right SEO keywords | SEO Without Borders

An SEO keyword strategy comprises of words (or phrases) you want searchers to find your landing page for.

Your keyphrase strategy should clearly identify what your pages are specifically about.

Your page content is (or should be) about one main thing.

Choose a keyword that:

  • Represents your content well
  • Is likely to be used by people searching for information about that one main thing

Keyword Strategy Considerations

Keep in mind that:

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Julian ConnorsSEO 101 For Albany’s Small Businesses Pt 3: All About Keywords