Technical on-page SEO is the process through which a web developer ensures a site’s performance is maximized for reading by search engines (and, by extension, a brand’s consumers).
The benefits of good technical on-page optimization are numerous but, boiled down, they equate to improved search rankings and a better user experience.
The following information will give some of the most fundamental code snippets and explanations regarding their use, as well as some tips regarding other optimization areas which are vital to the correct set-up of your site.
Keyword research tools such as the Google Keyword Planner Tool are a great to use for content optimization, as well as to see how consumers throughout Clifton Park generally look for information or services.
You’ll get better information if you can access the tool through an AdWords account (these are free), but there is anonymous access as well, through which you can get basic information.
Content Optimization for Clifton Park Businesses
Once you access the tool, you can get a rough estimate of how many searches are happening each month on a specific term.
You can filter by location, languages, devices people are using to access the search engines and other factors.
You’ll also want to find out what kind of words consumers might use to search for the type of content that you produce.
And the first step in writing great content for the web is learning about your audience. You aren’t writing web content simply because you enjoy writing and you (hopefully) aren’t writing just to make the search engines happy.
That means that you should be writing for humans not robots, making the content something that users will genuinely want to read, engage with and share on their social channels.
This will, in turn, make for good SEO and help to pull users through the buying process, helping to increase conversions. In the early years of the web, overly optimized meta tags and pages of content that were stuffed with certain keywords and phrases were able to rank highly in search engines.