How To Make LinkedIn Profitable For Your Albany Business

Linkedin Marketing Services for Businesses Near Albany New York | SEO Without Borders

LinkedIn is a perfect fit for reaching B2B prospects.

What’s not to like about advertising on LinkedIn? Ninety-three percent of B2B marketers say social media is their number one tactic for content creation and distribution.And 79 percent of B2B marketers

And 79 percent of B2B marketers view LinkedIn as an effective source for generating B2B leads.

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Julian ConnorsHow To Make LinkedIn Profitable For Your Albany Business

Create, Launch, and Run A Paid Social Media Campaign In Albany, NY

Paid Social Media Campaign For Businesses in Albany New York | SEO Without Borders

Running a successful paid social media campaign in Albany, New York is easy if you strategically enhance your organic social media efforts to extend your reach.

Imagine this – your boss comes into your office, sits down across from you, then thanks you for the results you’ve generated with your digital marketing campaign.

“We’ve been using social media for years but haven’t seen a tangible increase in our conversion rate … until you came along,” he or she might say. “How did you do it? It was like magic!”

Well, the truth is, it’s not magic (although the results can be magical).

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Julian ConnorsCreate, Launch, and Run A Paid Social Media Campaign In Albany, NY

Understanding The Language of Paid Social Campaigns

Paid Social Campaign Jargon | SEO Without Borders

Before you launch a paid social campaign to attract new customers throughout Albany, New York, it’s important to understand the terminology associated with this specific channel.

Take a look at the following terms in order to protect yourself from marketers who use jargon to confuse you or lead you down a particular narrative.

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Julian ConnorsUnderstanding The Language of Paid Social Campaigns

How To Audit Your Social Media Strategy PT 4: Google+

google+ optimization | seo without borders

Performing a social media audit on your Google+ business page is critical for online success since this channel is often overlooked and ignored.

By some counts, Google+ has over 540 million active users, which would make it larger than both LinkedIn and Twitter.

Google isn’t saying, though, so it’s hard to know the channel’s reach.

While its social capabilities and activity may not match that of other channels, yet, it may become a strong contender.

If you haven’t set up a Google+ business page for your company, consider it strongly,
especially if you have local interests.

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Julian ConnorsHow To Audit Your Social Media Strategy PT 4: Google+

How To Audit Your Social Media Strategy Pt 3: Facebook

How To Audit Your Business Facebook Page | SEO Without Borders

Facebook, by its nature, is a more compelling channel for B2C than it is for B2B companies. Even so, 84% of B2B companies are active on Facebook.

Optimizing Your Business Facebook Page

There are over 900 million active users, so even B2B companies can find a target audience and see success on this social channel.

The key to success through this singular social media channel correlates directly with your ability to optimize your Facebook business page.

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Julian ConnorsHow To Audit Your Social Media Strategy Pt 3: Facebook

How To Audit Your Social Media Strategy Pt 2: Twitter

auditing twitter strategy | seo without borders

With over 500 million users, this 140-characters-or-less micro-blogging social channel is a great outlet for B2B outreach – in real time.

That’s why it’s important to perform an audit of your Twitter strategy at least once per quarter.

Unlike Facebook and other channels, all tweets can be seen by everyone, giving Twitter enormous potential as an outlet for your company to connect and converse with other businesses and like-minded individuals.

It’s no surprise that Twitter is the second most popular social media platform among B2B companies, with 88% participating.

Because Twitter is so focused on real-time posting, it’s a channel where consistent posting and upkeep is crucial.

Here’s what to look for when auditing your B2B Twitter strategy.

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Julian ConnorsHow To Audit Your Social Media Strategy Pt 2: Twitter

How To Audit Your Social Media Strategy Pt 1: LinkedIn

optimize Linkedin account

In this digital age, over 80% of Americans are engaged on at least one social channel.

Forrester noted that fully 100% of business decision-makers use social media for work purposes, so social has become a business communication tactic that must be part of the B2B marketer’s toolset.

But trends in social media marketing are always changing.

Tactics that worked six months ago may no longer yield positive results.That’s why it’s so important that you perform a Social Media Audit at least once per quarter.

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Julian ConnorsHow To Audit Your Social Media Strategy Pt 1: LinkedIn

Social SEO Completely Explained

The concept of “Social SEO” has certainly become one of the latest trending buzzwords among marketing managers and business owners, but what does it mean?

Even more importantly, how can you use your existing social media profiles in ways that increase your organic visibility and generate actual leads/revenue?

If you’re interested in finding out the answers, check out the video below!

When you’re ready to develop your own custom Social SEO plan that takes your online presence to the next level, give us a call at 518.888.0407.

Keynote Speaker At Atlanta’s SouthWIRED 2014 Conference

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Julian ConnorsSocial SEO Completely Explained