is a perfect fit for reaching B2B prospects. LinkedIn
What’s not to like about advertising on LinkedIn? Ninety-three percent of B2B marketers say social media is their number one tactic for content creation and distribution.And 79 percent of B2B marketers
And 79 percent of B2B marketers view LinkedIn as an effective source for generating B2B leads.
read more How To Make LinkedIn Profitable For Your Albany Business 12.15.2016
With so many people on Facebook – more than a billion people around the world in any given day – it’s a natural place to start your foray into
. paid social media advertising
If you’ve been used to buying television or print, Facebook’s brilliant targeting options will delight you.
read more How To Turn Your Followers Into Customers With Facebook Paid Campaigns 12.14.2016
Running a successful
is easy if you strategically enhance your organic social media efforts to extend your reach. paid social media campaign in Albany, New York
Imagine this – your boss comes into your office, sits down across from you, then thanks you for the results you’ve generated with your digital marketing campaign.
“We’ve been using social media for years but haven’t seen a tangible increase in our conversion rate … until you came along,” he or she might say. “How did you do it? It was like magic!”
Well, the truth is, it’s not magic (although the results can be magical).
read more Create, Launch, and Run A Paid Social Media Campaign In Albany, NY 12.09.2016
Before you launch a
to attract new customers throughout Albany, New York, it’s important to understand the terminology associated with this specific channel. paid social campaign
Take a look at the following terms in order to protect yourself from marketers who use jargon to confuse you or lead you down a particular narrative.
read more Understanding The Language of Paid Social Campaigns 11.30.2016
on your Google+ business page is critical for online success since this channel is often overlooked and ignored. social media audit
By some counts, Google+ has over 540 million active users, which would make it larger than both LinkedIn and Twitter.
Google isn’t saying, though, so it’s hard to know the channel’s reach.
While its social capabilities and activity may not match that of other channels, yet, it may become a strong contender.
If you haven’t set up a Google+ business page for your company, consider it strongly,
especially if you have local interests. read more How To Audit Your Social Media Strategy PT 4: Google+ 08.10.2016
, by its nature, is a more compelling channel for B2C than it is for B2B companies. Even so, 84% of B2B companies are active on Facebook. Facebook Optimizing Your Business Facebook Page
There are over 900 million active users, so even B2B companies can find a target audience and see success on this social channel.
The key to success through this singular social media channel correlates directly with your ability to
. optimize your Facebook business page read more How To Audit Your Social Media Strategy Pt 3: Facebook 08.09.2016
With over 500 million users, this 140-characters-or-less micro-blogging social channel is a great outlet for B2B outreach – in real time.
That’s why it’s important to perform an audit of your
at least once per quarter. Twitter strategy
Unlike Facebook and other channels, all tweets can be seen by everyone, giving Twitter enormous potential as an outlet for your company to connect and converse with other businesses and like-minded individuals.
It’s no surprise that Twitter is the second most popular social media platform among B2B companies, with 88% participating.
Because Twitter is so focused on real-time posting, it’s a channel where consistent posting and upkeep is crucial.
Here’s what to look for when auditing your B2B Twitter strategy.
read more How To Audit Your Social Media Strategy Pt 2: Twitter 08.08.2016
In this digital age, over 80% of Americans are engaged on at least one social channel.
Forrester noted that fully 100% of business decision-makers use social media for work purposes, so social has become a business communication tactic that must be part of the B2B marketer’s toolset.
But trends in social media marketing are always changing.
Tactics that worked six months ago may no longer yield positive results.That’s why it’s so important that you perform a
at least once per quarter. Social Media Audit read more How To Audit Your Social Media Strategy Pt 1: LinkedIn 08.05.2016
The concept of “
” has certainly become one of the latest trending buzzwords among marketing managers and business owners, but what does it mean? Social SEO
Even more importantly, how can you use your existing social media profiles in ways that increase your organic visibility and generate actual leads/revenue?
If you’re interested in finding out the answers, check out the video below!
When you’re ready to develop your own custom Social SEO plan that takes your online presence to the next level, give us a call at
Keynote Speaker At Atlanta’s SouthWIRED 2014 Conference
VIDEO read more Social SEO Completely Explained 03.08.2016