In the 1990s, as companies began to adopt email as a marketing tactic, email service providers sprang up to help with the technical aspects. Many are still in business today, providing a broad range of services.
Email Marketing: Measuring Deliverability Rates
As digital marketing evolved to encompass techniques complementary to email (e.g. landing pages, forms) or dependent on it (e.g. webinars), new technology – primarily marketing automation – evolved to manage email marketing and integrate these new components, and report on the combined results.read more