Once you have properly audited your local citation profile, and you have a list of all of the problematic citations, you’ll need to fix the data.
Particularly if your company’s NAP has changed in the past, the task of fixing them can be time-consuming and complicated, but there is no way around it.
If the number of incorrect or duplicate citations are in the hundreds, you should start by dealing with the most important online directories, such as those included by the data aggregators mentioned previously.
Fortunately, most reputable business directories and similar services provide a straightforward way of contacting them, but if you cannot find contact details, you may need to use WHOIS lookup at www.whois.com.
In other situations, the only practical way to modify a local citation is to email the website in question a request. Make sure that you conduct any such correspondence from your business’s email address. Of course, some may not reply, while others may charge a fee to fix any citations, but you will have to deal with each case individually, depending on the importance of the source
Common SEO Citation Mistakes
Look for information on each listing that needs to be updated, such as:
- Update listing/business
- Correct listing/business
- Modify listing/business
- Claim listing/business
- Report listing/business
Google can help “update * listing.”
Smart search queries can help you find where to go to update or modify your listing.
Here are some examples of search terms to try for Yellowbook.
- “update listing on yellowbook”
- “update * business” yellowbook
- “update business on yellowbook”
- “claim * listing” yellowbook
- “claim listing on yellowbook”
- “claim * business” yellowbook
- “claim business on yellowbook”
- “edit * listing” yellowbook
- “edit listing on yellowbook”
- “edit * business” yellowbook
- “edit business on yellowbook”
Citation Cleanup Request
If they have no claim, edit or update functionality, contact them via email. Here is a template email letter you can use:
To Whom It May Concern;
Thank you for taking the time to read my email. I am hoping you can help me or direct me to the appropriate person. My name is [insert name], and I am in charge of local Internet marketing at [insert client business name] – [insert business URL.
We have recently done a citation audit and we see that some of our business data on your site is now outdated. Here is the link to our profile on your site. [insert link to directory profile].
Unfortunately, we no longer have logins for this profile, and so we are hoping you might be able to update it for us. The correct information should read:
[insert correct data]
Please let me know once you have made the corrections.
Thank you in advance.
[insert client business name]