Did you know that the majority of top-performing companies use inbound marketing campaigns?
Inbound marketing or lead management strategies and practices can increase the quantity and quality of your prospects – and help you close more business throughout Clifton Park/Upstate New York.
Here are three specific tactics you can use to power your inbound marketing strategy:
Segmentation lets you tailor your marketing efforts to specific groups of leads with well-defined unique needs.
Some leads come to your business ready to buy; others are just getting interested in the services or products you offer. Lead nurturing builds relationships to help prospects move all the way down the conversion funnel to a closed sale.
Lead scoring shows sales and marketing which leads are most engaged so that you can prioritize contact and know what your customers want.