Our Influence

Changing The SEO Industry

By Connecting Businesses and Brands With Those Who Know How Great SEO Work Is Done

Compared to Pay-Per-Click Advertising and Social Media, SEO seems to be
the most difficult digital marketing principle to understand.

That’s why we worked with one of the nation’s leading marketing firms Act-On to develop an eBook that provides specific answers to the most common SEO questions!

Download a free copy today and make sure you share it with your friends and colleagues.

 

Through a decade’s worth of experience and continuous testing, our team is able to read between the lines when it comes to the level of confusion and misunderstanding around SEO/content marketing.

As our motto goes, SEO Without Borders influences the industry, it isn’t influenced by it. 

Take a look at some of the eBooks and articles we’ve been fortunate enough to publish over the years, which have helped strategists, marketing directors, and business owners build successful SEO/content marketing campaigns!

Over the past decade, social media has evolved considerably. From its emergence with Friendster and MySpace, to its massive explosion with Facebook, Twitter, and countless other networks, social media is now a part of everyday life for people all around the world today

On January 24th 2012, the world’s fastest growing social media platform, Twitter, released a new mobile application that allows for the transference of short, precise video messages between brands and their followers.

Twitter’s inclusion of video content will prove to be a pivotal asset in the process of strengthening brands’ relationships with their consumers, as they develop their social SEO and search marketing strategies.

The current state of online marketing feels fragmented. There are the traditional media guys who handle offline-marketing channels like TV and Radio. Then you have the SEO’s, Social Media Experts and website techies who manage and develop the digital half of an entire marketing campaign.

The issue that businesses constantly face is the fact that all of these guys rarely work in a cohesive way that allows brands to truly maximize their exposure, conversion and sales opportunities.

Anyone who is responsible for teaching or explaining the ins and outs of search engine optimization (SEO) to a client or new hire understands just how intimidating this particular marketing concept can be for those who are new to the industry.

The idea of manipulating content and code to align with what are largely theoretical algorithms seems to conjure up images of scientists experimenting in labs, rather than Millennial strategists typing on their laptops.

While SEO is certainly intricate, sophisticated, and demands continuous testing in order to be used as a successful means of expanding a particular brand or business’s reach/revenue; it is not rocket science.

The current state of online marketing feels fragmented. There are the traditional media guys who handle offline-marketing channels like TV and Radio. Then you have the SEO’s, Social Media Experts and website techies who manage and develop the digital half of an entire marketing campaign.

The issue that businesses constantly face is the fact that all of these guys rarely work in a cohesive way that allows brands to truly maximize their exposure, conversion and sales opportunities.

There is a tremendous amount of confusion and speculation over SEO, especially when it comes to understanding what types of tactics are valid or “White Hat.”

From the hysteria around guest blogging to the concept of “experts” in an ever changing industry, protect yourself and your online campaign by learning how to read between the lines with SEO blogs.

The concept of link earning certainly leaves many strategists and business owners stumped.

Understanding how to build content that is able to attract quality links for your website has never been more difficult, considering the volume of considerations and penalties search engines have for link building.

Earning links to increase online authority and achieve the type of keyword rankings you want can all be done with the three A’s of legitimacy.

The one thing you can count on when it comes to SEO is that it will forever change in how it’s approached and managed.

However, that doesn’t mean we can’t look to the past to see how history will influence the future!

See what type of expectations strategists and business owners had in 2015, as well what you need to align with in order to maximize your opportunities for 2016.

Julian ConnorsOur Influence