The current state of online marketing feels fragmented. There are the traditional media guys who handle offline-marketing channels like TV and Radio. Then you have the SEO’s, Social Media Experts and website techies who manage and develop the digital half of an entire marketing campaign.
The issue that businesses constantly face is the fact that all of these guys rarely work in a cohesive way that allows brands to truly maximize their exposure, conversion and sales opportunities.
Anyone who is responsible for teaching or explaining the ins and outs of search engine optimization (SEO) to a client or new hire understands just how intimidating this particular marketing concept can be for those who are new to the industry.
The idea of manipulating content and code to align with what are largely theoretical algorithms seems to conjure up images of scientists experimenting in labs, rather than Millennial strategists typing on their laptops.
While SEO is certainly intricate, sophisticated, and demands continuous testing in order to be used as a successful means of expanding a particular brand or business’s reach/revenue; it is not rocket science.