Consumer Behavior and Clifton Park, New York
Pay-per-click marketing is much more than just capturing the attention of online consumers near Clifton Park.
In order to generate an actual return on your pay-per-click (PPC) investment, you need to understand your target audience, how they found your website, and why they’re interested in your line of services or products.
That’s why SEO Without Borders creates custom PPC campaigns steeped in data and based on true evidence that guarantees new revenue.
Our PPC campaigns are extremely successful because they are built to generate instant results and conversions, while also providing critical insight around how we can connect with highly motivated consumers for months and years to come.
Our PPC Campaigns Are All About Users Near Clifton Park
Every PPC campaign we create focuses on the consumer first.
We do not simply gather generic data and launch an ad.
For our clients, it’s all about connecting with the most qualified consumers at the right time, in the right space, with the right form of content i.e. videos vs. infographics vs. blog articles.
Building PPC Campaigns That Succeed In Clifton Park
Ask 20 different PPC Strategists for tips and advice, and you’ll get 20 different responses.
That’s because most strategists are quick to gravitate toward the latest trends described throughout the blogosphere.
They think that’s what will keep their clients happy and yield a financial return. Not SEO Without Borders.
We’re never assume any trending information that relates to PPC tactics is the end-all, be-all.
Our custom PPC campaigns are built purely based on analytic data that shows us exactly how to create solid, consistent messaging across all digital marketing platforms.
Consistency breeds loyalty; and loyalty equals success. Fads are great for amateurs, but we believe history and experience are paramount for PPC marketing campaigns.
Creating A Personality That Maximizes Your PPC ROI
Our brand has its own identity.
SEO Without Borders has a unique voice and provides an alternative to generic agencies that surround Clifton Park and treat PPC as a secondary service.
It’s our personality that inspires businesses throughout Clifton Park and Saratoga County to become loyal, long-term partners.
With every PPC ad we create, with every campaign we optimize, we never lose sight of this relationship.
One of the biggest benefits of PPC marketing campaigns is the type of insight you gain access to.
A simple PPC campaign can highlight a tremendous amount of valuable information like the age group of your audience; their preferred platform for browsing the Internet; the types of sites and social media profiles they use; and even what their favorite activities and hobbies are.
The PPC Strategists at SEO Without Borders use all that data to tell your business’s story in a way that allows you to connect with and attract new customers.
Our strategists continuously review the data to develop buyer personas that help us attract the most qualified consumers possible.
Using PPC Data For Continued Success
We love analytic data. Can you guess why?
It’s because it helps us see what functions correctly and what doesn’t, while also providing a clear roadmap on what we should do next time.
Every campaign can improve. Every strategy should be reviewed and revised.
We dive into the data of your paid campaigns to find the absolute best ways to help you reach your goals.