Imagine if there was a way to ensure your website appeared on the first page of search engine results when people searched for keywords relevant to your business.
You could write an ad and it would only be shown to people who had expressed an interest in the product or service you offer and you would only pay a fee (pay-per-click or PPC) each time someone actually clicks on your ad and sends a visitor to your site.
That’s how paid search works, in a nutshell. PPC is the standard payment model.
What Is Paid Search?
Paid search ads are those listings that appear at the top of search engine results pages (SERPs), marked as ads or ‘sponsored results’.
What’s The Value of PPC For My Clifton Park Business?
It’s win-win for you and your potential customers; you drive highly targeted traffic to your website, while they get to see ads that are most relevant to their needs or requirements.
This gives you greater control over your presence on SERPs than a reliance on organic search results alone.
In fact, spend on paid search has overtaken that of traditional SEO techniques in recent years, according to Forrester Research, as device usage fragmentation and Google’s algorithm updates has made organic traction more difficult to achieve (although most businesses find that using a combination of both is the most effective strategy).
Paid search campaigns are quick to implement, easy to track or amend and have the potential to yield immediate results.
Google AdWords & Yahoo, Bing Paid Ads
Paid search is also a lucrative generator of revenue for search engines – the biggest is, of course, Google, with almost 90% of UK market share (Statista, October 2014) and as a result Google AdWords is the best known PPC platform.
The only other real paid search contender and is slowly gaining more market share.
However, this means less competition and therefore comparatively lower CPCs.
Bing Ads gives your website exposure on both the Yahoo! and Bing search engines.
Is Paid Search Right For My Clifton Park Business?
This depends on what you want to achieve – so begin by defining your goals.
Once you are clear about what you want to get out of a campaign, you can begin researching keywords, estimating cost & return and setting KPIs (key performance indicators).
Paid search can help businesses achieve a variety of goals, as set out in more detail below.
But it’s not all about getting people to click on your ad – if you want a respectable conversion rate, you also need to put careful thought into what they see when they arrive on your landing page.
Generate New Leads
Your ads appear when people are actively searching for the products and services your business offers.
You need to ensure you send searchers to a landing page containing content that is specific to their search and includes a clear call-to-action such as a callback request form, email subscription form, and/or a downloadable brochure.
Increase Immediate Revenue
Your ads appear when people are looking for a product or service you sell, or searching for a need or solution that one of your products could fulfill.
Here, it’s important that your landing page includes relevant products – remember to emphasize the benefits they offer, rather than simply listing features.
Maximize Local Brand Exposure and Awareness
Your ads promote your brand to a highly relevant audience, with the potential to increase traffic to your site.
It’s vital here that your ads are creative enough to engage people with your brand – the content on your landing page should reinforce this message and encourage people to interact further.
Call Us For Immediate Revenue and Traffic
SEO Without Borders create pay-per-click campaigns that generate a 55% return on investment on average!
By using state-of-the-art tools and hiring strategists that have at least seven years of industry experience allows us to focus our efforts in ways that:
- Reduce wasted spend
- Increase website click-through-rates
- Improve quality scores
- Generate immediate results
Call us today at 518.888.0407 to speak with your potential strategist and to go over your custom plan of action!