For digital strategists and PPC consultants alike, being able to understand and align with your target audiences’ online behavior is the only way to truly maximize engagement and conversions.
- What motivates your ideal consumer’s online search progression.
- What subjects and concepts attract their attention.
- What environments and destinations they frequent the most, while browsing online.
You cannot possibly expect to deliver the return on investment (ROI) you promised your boss or client, since there are too many gaps in understanding the type of conversion funnel that’s most appropriate for your consumers to follow.read more