Continuing from yesterday’s blog post, we are discussing how to optimize Clifton Park businesses technical SEO in order to drive more traffic and revenue.
Let’s begin today’s article by discussing the importance of optimizing your URLs.
Technical SEO for Clifton Park Businesses
Your URL has always been vital to your brand and, though domain name keywords are no longer as helpful as they were in determining SERPs rankings, an exact match domain can influence click-through-rate.
However, the important thing is to be memorable, easy to spell and short. This is the same, wherever possible, for all URL elements.
URL Structure: http://store.your_site.com/item_folder/item_page
- Root Domain
- Top Level Domain
When writing URL’s, try to keep them simple and use descriptive keywords – if your site sells monkeys for channel changing purposes, then http://www.monkeychannelchanger.com is always going to serve you better than http://www. enormousdairycows.com, for example.
Yet this extends to subfolders too – if a subfolder contains blouses, call it “blouses”. Also, wherever possible, attempt to keep content on the same subdomain – this will help with domain authority.
Good URL vs, Bad URL
A good URL, as discussed, will be as simple as possible.
Though it may be tempting to subfolder each product for reasons of accuracy, the ideal is to have your product as close to your domain name as possible and to have it clearly described – not only is this easy to remember, but if someone chooses to type out a link (for whatever vaguely impossible reason), it is less likely they will misspell the URL and therefore deprive you of the link and link traffic.
Good URL: http://www.enormousdairycow.com/half-pint
Bad URL: http://www.enormousdairycow.com/p2&?=1234HdRFT/semi-skinned/organic/half-pint
Rel=Canonical Attribution & SEO Optimization
Canonicalization is the process through which you redirect search engines from multiple URL’s to a single, accepted (or canonical) URL.
These multiple pages are common on most sites, but cause problems with the positioning in SERPs as the authority conferred upon the content may be divided, weakening the visibility of the page.
Common URL Duplications
Rel=Canonical Best Practice
When optimising, it is always a good idea to use the canonical tag, ensuring all pages achieve the maximum authority possible.
All multiple versions of a page should contain the same URL within the canonical tag which should always be complete, including the HTTP://, or it may be ignored. To set this canonicalization in stone (okay, e-stone), you can use:
Important To Keep In Mind
When creating canonical tags on a website, ensure you make no errors in reproducing the canonical URL.
A simple spelling mistake or slip of the typing finger can prevent the page from indexing entirely.