Understanding The Language of Paid Social Campaigns

Paid Social Campaign Jargon | SEO Without Borders

Before you launch a paid social campaign to attract new customers throughout Albany, New York, it’s important to understand the terminology associated with this specific channel.

Take a look at the following terms in order to protect yourself from marketers who use jargon to confuse you or lead you down a particular narrative.

Paid Social Campaigns: Industry Jargon

Ad Impressions

The number of times an ad has been served, regardless of whether the user has actually seen or interacted with the ad in any way. (Don’t get too swept up by your number of ad impressions – your clickthrough rate, your conversion rate, and your cost per click are much more important metrics.)

Call to action (CTA)

A phrase included within an ad, or a graphic element such as a button, which invites the audience to take a certain action.

Click-through rate (CTR)

How often people who are served an ad end up clicking on it. For example, if an ad received 5 clicks and was shown 1000 times, the CTR is 0.5%. The higher the CTR on an ad, the better it’s performing.


Each time a visitor takes a specific action that you’ve defined, it’s counted as a conversion. Conversions include actions such as signing up for a newsletter or making a purchase on a website.

Cost per click (CPC)

How much an advertiser pays, on average, for each ad click. CPC is calculated by dividing the total amount spent on a campaign by the number of clicks generated.

Cost per thousand (CPM)

Metric that shows how much it costs to serve 1,000 ad impressions. Also used as a standard measure for buying display ads, as inventory is generally sold on a CPM basis.

Native advertising

A paid ad with content and formatting that closely mimics the user experience of the organic content in a given channel.

Okay, now that we’re familiar with many of the top terms you’ll need to know before launching your campaign, let’s look at the individual platforms and how you can use paid advertising to turn your prospect’s views into dollars.

Learn More or Create A New Paid Social Campaign Today!

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Of course, you can always contact us through our online submission form or by calling us at 518.888.0407 to launch a new paid social campaign today!

Julian ConnorsUnderstanding The Language of Paid Social Campaigns