Best SEO Reporting Tools in 2025 for Professionals

An SEO reporting tool is a specialized software designed to provide insights into website performance, search engine rankings, and other key metrics that impact digital visibility. These tools compile and present data from multiple sources, offering SEO professionals the ability to analyze, optimize, and report on their strategies effectively.

Whether you are managing multiple websites or a single project, these tools streamline the reporting process, making it easier to showcase results to clients or stakeholders. The right tool can save time, enhance decision-making, and provide actionable insights for long-term success in search engine optimization.

11 Best SEO Reporting Tools for Professionals

This guide highlights the ten best SEO reporting tools currently available, detailing their key features, pricing, and suitability for various needs. By the end of this article, you’ll be equipped to select a reporting tool that aligns with your SEO goals and business requirements.

1. SEMrush

SEMrush is an all-in-one SEO platform renowned for its comprehensive reporting capabilities. It offers detailed insights into keyword rankings, backlinks, and traffic analytics, making it a favorite among SEO professionals.

Features:

• Competitor Analysis: Compare your performance with competitors using traffic, backlinks, and keyword insights.
• Custom Reports: Create visually appealing, data-rich reports for stakeholders.
• Site Audit: Identify technical SEO issues with detailed audit reports.

Pricing:

• Pro Plan: $129.95/month
• Guru Plan: $249.95/month
• Business Plan: $499.95/month

Best For:

SEO agencies and professionals managing large-scale campaigns who require robust analytics and reporting features.

2. Buddler

Buddler offers an advanced SEO analytics reporting solution, combining precision and simplicity for both individual professionals and agencies.

Features:

• Real-Time Data: Provides up-to-date insights on website performance, ranking metrics, and user engagement.
• Comprehensive Analysis: Covers over 20 key SEO parameters, including keyword rankings, backlinks, and on-page issues.
• Customizable Reports: Tailor your reports to align with your brand’s style and your client’s preferences.
• AI Integration: Utilizes artificial intelligence to identify trends, suggest optimizations, and predict future SEO performance.

Pricing:

• Basic Plan: $79/month
• Professional Plan: $159/month
• Enterprise Plan: $399/month

Best For:

SEO professionals and agencies that want a data-rich, intuitive, and customizable reporting platform.

3. Ahrefs

Ahrefs is a powerhouse tool for backlink analysis and keyword research. Its reporting features provide precise data visualization and actionable insights.

Features:

• Backlink Analysis: Monitor your link-building efforts with real-time updates.
• Keyword Explorer: Identify keyword opportunities and monitor rankings.
• Content Explorer: Find top-performing content in your niche.

Pricing:

• Lite: $99/month
• Standard: $199/month
• Advanced: $399/month
• Enterprise: $999/month

Best For:

Professionals focused on competitive analysis and backlink monitoring.

4. Google Looker Studio

Google Looker Studio is a free tool for creating interactive, customizable reports by integrating data from various sources, including Google Analytics and Search Console.

Features:

• Custom Dashboards: Build fully customizable reports and dashboards.
• Multiple Integrations: Connect with Google Ads, Analytics, and other tools.
• Interactive Reports: Allow clients to interact with data for better understanding.

Pricing:

Free

Best For:

Small businesses and individuals looking for cost-effective reporting solutions.

5. Moz Pro

Moz Pro is widely known for its user-friendly interface and strong focus on rank tracking. Its reporting capabilities are tailored for businesses that want to track their progress over time.

Features:

• Rank Tracking: Monitor your keyword performance across regions.
• Site Crawls: Detect and resolve technical SEO issues.
• Custom Reports: Share progress with clients through tailored reports.

Pricing:

• Standard: $99/month
• Medium: $179/month
• Large: $299/month
• Premium: $599/month

Best For:

Businesses that prioritize simplicity and ease of use.

6. Screaming Frog SEO Spider

Screaming Frog is a desktop-based tool that excels in technical SEO analysis and reporting. It’s widely used for website audits and issue identification.

Features:

• Website Crawling: Identify broken links, duplicate content, and other SEO issues.
• Integration: Works seamlessly with Google Analytics and Search Console.
• Exportable Reports: Generate comprehensive reports for technical audits.

Pricing:

• Free Version: Limited functionality
• Paid Version: $259/year

Best For:

Technical SEO professionals and agencies conducting in-depth audits.

7. BrightEdge

BrightEdge is an enterprise-level SEO platform designed for large organizations needing sophisticated reporting and analytics tools.

Features:

• AI-Driven Insights: Leverage machine learning for predictive analytics.
• Content Optimization: Identify content opportunities based on search intent.
• Performance Dashboards: Real-time dashboards for tracking KPIs.

Pricing:

Custom pricing (contact for a quote)

Best For:

Large enterprises requiring scalable and advanced reporting solutions.

8. SERPstat

SERPstat is an affordable all-in-one platform for SEO, PPC, and content marketing professionals.

Features:

• Keyword Research: Discover high-value keywords for your campaigns.
• Competitor Analysis: Gain insights into competitors’ strategies.
• Audit Tools: Generate detailed technical SEO audit reports.

Pricing:

• Lite: $69/month
• Standard: $149/month
• Advanced: $299/month
• Enterprise: $499/month

Best For:

Budget-conscious users seeking a versatile reporting tool.

9. Raven Tools

Raven Tools offers an intuitive platform for SEO reporting, with an emphasis on multi-channel analytics.

Features:

• SEO & PPC Reports: Combine data from various channels in one report.
• Competitor Research: Track competitors’ performance metrics.
• Automated Reporting: Save time with scheduled reports.

Pricing:

• Small Biz: $49/month
• Start: $109/month
• Grow: $199/month
• Thrive: $399/month

Best For:

Agencies managing multiple campaigns across SEO and paid advertising.

10. SE Ranking

SE Ranking combines robust SEO tools with easy-to-use reporting features. It’s ideal for small to medium-sized businesses.

Features:

• Rank Tracking: Track keyword positions across multiple locations.
• Competitor Analysis: Evaluate competitors’ performance.
• Custom Reports: Generate branded reports for clients.

Pricing:

• Essential: $49/month
• Pro: $109/month
• Business: $239/month

Best For:

Agencies and businesses seeking a cost-effective SEO solution.

11. AgencyAnalytics

AgencyAnalytics is a dedicated platform for agencies needing to create professional reports for multiple clients.

Features:

• Client Dashboards: Share live dashboards with clients.
• Custom Branding: Brand reports with your agency’s logo and colors.
• Integrations: Connect with over 50 marketing tools.

Pricing:

• Freelancer: $12/month (per client)
• Agency: $18/month (per client)

Best For:

SEO agencies managing numerous client accounts.

Comparing Features and Pricing

The above tools cater to a range of budgets and needs, ensuring there’s a solution for every SEO professional. Whether you prioritize budget, features, or scalability, selecting the right tool will empower you to achieve better results, streamline workflows, and demonstrate the impact of your efforts effectively.